tradewinds - 5:22 pm on May 6, 2010 (gmt 0) [edited by: tradewinds at 5:35 pm (utc) on May 6, 2010]
SEO is far from dead, it's just that it's becoming so much more difficult to get your foot in the door, along with the inherent problems of relying too much on SE traffic. My main point was almost conspiratorial: once a webmaster makes the (wise) decision to diversify his sources of traffic, he realizes that competition for other ways of marketing your website are just as fierce as SEO as large companies have preemptively cut off such possibilities by saturating the web with their own monopolistic ventures in anything that gets any significant exposure.
To use the analogy made by tangor, it's the real-world equivalent of a contract farm worker working on a conglomerate-controlled farm deciding to go independent by setting up his own small farm. But then he realizes that there is not an inch of free land left in the world. You compete in the system, or you starve.
[edited by: tradewinds at 5:35 pm (utc) on May 6, 2010]