A long time ago there was go.com, overture.com and so on...
Now they are gone.
Now it's Google and their page rank.
What if this goes away in a year's time?
I've always avoided doing some linking campaigns for the fear of them simply deprecating this algorithm. But now that things are getting more competitive I have no choice but to adopt this SEO strategy.
Will linking always count as a ranking factor or is this just a flash in the pan as most SEO efforts?