MadeWillis - 4:48 pm on Apr 14, 2010 (gmt 0)
I've had competitors come and go. I used to check the backlinks of my compeitors when I saw them come up and then I would use the report spam link and tell Google what they were doing. I've personally been the reason one company went out of business. Well, they dropped to page 5 or 6 for about a year and I guess they either didn't know how to manage an Adwords account or it just totally detroyed them.
I know how closely I watch my competitors and I can only assume somone is watching me. I manage the largest brand in our vertical and I'm not willing to risk it and for now I don't need to. I have several niche websites as well, and if I do any testing with paid links, those will be the first.
Off to report link spam now...