nickreynolds - 7:53 am on Apr 14, 2010 (gmt 0)
Here in the UK I've been asked by seo's for several household name insurance companies to put paid links on my site to them. I'm only a small player and my sites, while relevant to what is being insured, are not about insurance at all. Undoubtedly paid links are commonplace for these guys. Are they penalized? I doubt it!
Even so am I scared of buying/selling links - yes!