TinkyWinky - 9:46 am on Mar 31, 2010 (gmt 0)

Yep - a massive problem with webmasters, agencies as well as clients who 'think' they are informed about what makes a site worth advertising on (for direct links or just brand awareness).

They just don't want to hear the fact that looking at PR is just one way to 'value' sites (and in IMO a small and outdated indication of relevancy and 'power') and they get blinkered in to believing that this is the most important thing (irrespective of IBLs, Traffic and other factors that are far more important to be used for judging whether or not to look at advertising, promotion or any other kind of partnership/purchase).

It is however good - that you can spot the 'tw4ts' very quickly.... ;)

PR is overrated at the moment is because it is pretty much the only stat that's measurable/quantifiable

Agree - but isn't it also about 6 months out of kilter with what a sites 'true' PR would be anyway - another thing webmasters/agencies/clients overlook.