Pumkin_Dan - 8:12 am on Apr 20, 2010 (gmt 0)
Just as an update.
My site has now achieved page 1 return on our main search term.
I didn't use any software but chose to use the old hands-on approach. I did not get a great response from the (personalised) e-mails I sent out but the replies I did get and resulting links have proved very helpful.
I think there are some other factors involved in our ranking rise to page one like linking to YouTube videos etc but over all I am happy with the results of my efforts.
Thanks again for all the help and guidance.