martinibuster - 7:20 pm on Mar 5, 2010 (gmt 0)
I think martinibuster(/you) mentioned something like that on here before - that finding the flaws of your competitors in the top10, and being better at those things (and not being worse at anything else) could help you get/steal(?) links from the competition.
Actually, that relates to what I was referring to in the Out of the box/In the box comment. A person may look at the top ten and assume that because everyone in the top ten is doing a certain technique, that this means they too need to compete using the same technique. Not an unreasonable assumption. However, one can look at the top ten and see an opportunity for trying a different strategy.
Let me make this specific and explicit. I am not commenting on the OP or the topic. I am commenting on niches where everyone appears to be following the same strategy. For instance, ever see some niches where everyone is using multiple domains targeting specific keyword phrases? One can copy that and in my opinion be in the box with everyone else that is in that top ten. OR you can be outside of that box and create one site that covers all those same longtail topics, build links to the different longtail sections, and end up ranking for the two word phrase on the home page.
Being better at something than your competitors' sites and actually finding a group of linkers who 'care' about your site being better at that?
Yes, I think that's a valid strategy. Imo, it's so important that it should be done before you write a single line of code. Evaluating a competitor, including their backlinks is part of what Aaron referred to as finding an entry point. One of the next steps can be taking their shortcomings and making those your selling points, a reasonable way to differentiate your site and appeal to those who may agree that the shortcomings are distasteful. Using that as your reason for someone to link to you is a decent strategy.
Our site does not feature pop ups. Our site does not require registration. Our site contributes a percentage of profits to support XYZ. Our site is accesssible. Our site, etc. Those are all good ways to acquire a one way link from a website that cares about certain issues and is a resource for your niche.