Makaveli2007 - 1:42 pm on Mar 5, 2010 (gmt 0)
When it comes to #3,#4 ("that sort of thing";-)) I had relatively mild success with it in the past. Then again I probably havent tried it enough, yet.
I think martinibuster(/you) mentioned something like that on here before - that finding the flaws of your competitors in the top10, and being better at those things (and not being worse at anything else) could help you get/steal(?) links from the competition.
This made me think of a basic marketing principle:
If you have a competitive advantage it only matters if people actually care about that competitive advantage.
So...is that one key to make this technique work? Being better at something than your competitors' sites and actually finding a group of linkers who 'care' about your site being better at that?
For example, no website in your niche in the top10 might be coded in an accessible way. Now if you get your accessibility right (which you should anyway of course) then maybe university-websites (or other types of webmasters who truly care about your site being better at this), might be inclined to replace their link to a competitor's site with your link.
Not sure if this is a good example, but Ive been thinking that targeting the right people who actually 'care' about your website being better at xyz ... or who care about their websites (edit it frequently,etc.) ... might be extremely important with this technique or else you might have an extremely low success rate?