Frantic Fish, thanks for the point (though it should be obvious to me). If one or two links 'make a site', then I've found the link for that 400 inlink competitor. He's got a lot of junk links, but I found a very very interesting backlink I think I can get. I saw it before, but glanced over it. Now I'm going to go ask for a link. (My site is actually more relevant than theirs for this site).