wheel - 11:14 pm on Apr 25, 2010 (gmt 0)
Viral campaign that I outsourced is now over.
Unfortunately it was launched in the midst of some 'natural' news that completely buried it. The campaign didn't provide any measurable conversions or any other direct benefits. Not the company's fault, nobody could have forseen the avalanche of news that buried the campaign.
We're going to do another campaign. Too bad, I burned a pretty good viral idea last time, so we'll have to come up with something hot again - tough to do in my dry industry.
The target/landing page on my site though is now a PR 6 :). Pretty good since my home page is a pr5. So eventually I'll repurpose that page and give myself some nice links.