CainIV - 6:13 am on Feb 21, 2010 (gmt 0)
Although I cannot reference links in WebmasterWorld, it would be wise to do searches for link bait and viral marketing techniques. Both are different - with link baiting being about developing quality links and viral marketing being more about branding.
You will want to present a strong hook, which is similar to a new anchor and a story.
Without a hook and strong headline, even great viral content often goes unnoticed.
Depending on the nature of the hook, the approach can vary. Contrary hooks I find easier, since the public seems somewhat geared up to action better and often you can get links from the very institutions, websites or entities you called out.
One of the most common hooks, and one that you appear to use in the other thread Wheel is the resource hook - where you collate data, organize it in a better or more meaningful manner, and then present it to strong sources in the industry.