Nuttakorn - 11:39 am on Feb 13, 2010 (gmt 0)

When you have great content in your hand, you can start from small community that will influence and spread the word outside the community, starting with your friends via Twitter, Facebook and Youtube. Also you start relationship with bloggers to talk about your campaign , giveaway, contest, sweepstakes or whatever that you think that make them pay attention to your campaign and then you start monitoring what people talking about campaign through social media. Influencers are important to spread the viral!