wheel - 5:48 pm on Mar 21, 2010 (gmt 0)
I've got some niche content that's kind of funny in an ironic way. I hope to take it viral at some point. For now though, I kind of got thinking...so I did a search on the subject using a three word search term.
Guess what, it turns out that there's about 3 pages on Google directly related to the subject. Bizarre - it's a topic that's not at the forefront of consumers' minds but it's certainly a topic they'd have heard of in the news at least once or twice in their life.
In any event I now have the fourth page on the subject ;). I contacted two of the other three sites with a custom email, asking for them to link to my 'ironic' content. (though their sites are very serious in nature). Both sites were what I would consider authorities, agencies with old PR6 sites on topic. Yet sites that probably are passed over by the mainstream SEO.
The third site clearly had SEO done to it, well backlinked and a good job, but too much onpage optimization for my tastes. I rarely if ever approach anyone that has a site that looks like they have even heard of SEO.
Update: I went back to the page of one of the sites and clicked on the home page link. Got an error, their index.html link doesn't work :). So out goes another friendly email to them!
Update 2: one of the sites had a half dozen links on a similiar topic. I'm following those links now.
Further note. Haven't had time to do so, but some of these antique sites (looks like they were made with crayons) are a good place to go searching on backlinks. Seems like these old sites don't rank much anymore, but I still love those kinds of backlinks.