dertyfern - 5:18 pm on Feb 9, 2010 (gmt 0)

One critical thing this highlights is that a sites copy should be designed to encourage reading as well as link building by those that have an interest in the topic.

I think that good copy is really important, but more important than quality is the copy's purpose for the reader. I've often put up with what I consider to be less than adequate copy that does the job of informing me on what I need.

Perceived intent of the copy is also important for link building. If the linker thinks your quality content is there just to make a buck, you'll likely not get much in the way of your desired outcome.

Wheel, killer stuff! I always enjoy the reads.