---- Most small business owners can't copy and paste a link
wheel - 12:22 pm on Jan 27, 2010 (gmt 0)
I'm really shocked how many people don't know how to do this. Most of them don't even know the difference between an email address and a web address.
The solution to this is not for the rest of the world to learn our terminology. The opportunity here is for you to recognize that people don't understand this terminology, don't want to understand this terminology, don't want to deal with people who use this terminology - and use that to your advantage.
The product I sell, people don't understand. We've developed a methodology that explains to people what they need to know to make a purchasing decision - avoiding all our industry jargon. I get thanked routinely for it, and our clients are fiercely loyal because of it.
If I was running into this roadblock while building links, I'd be looking to turn it on it's head to get links where others can't.
Off the top of my head, I'd try suggesting that you'll contact their webmaster directly with the instructions. Then email their webmaster with 'your client wants this added to their sites'.