My wife is professor at a Tier-1 US University, just got a huge grant in her field, and a blogger on Huffington Post as well as her own blog. Total links that she has given me? 1. One! on her personal blog on the About Me page.
She feels that her field of study doesn't have anything to do with my e-commerce site and so it would look odd. Nevermind she gets blog ideas from me all the time..... and yet she SAYS she loves me. /rant
Maybe I can get her to read the around in the Link Development section.... sigh.