wheel - 1:52 am on Jan 8, 2010 (gmt 0)

I've got the crappiest little site going. And I've got links from both .edu and .gov.

My spin is content. I put up content very specifically that is of interest to these types of sites.

Lets say you're a mortgage broker. Will a .gov or .edu link to you because you have a live rate ticker on your site? Not a chance. How about if you had managed to dig up mortgage rates for the last 100 years? Or maybe even prior to that - I don't know mortgages, but that'd be of some use. Or alternatively you do some statistical analysis of mortgage rates. Or hey, how about an article on some connection between mortgage rates and the recent economic struggles. If it's unique and informative enough - not just an opinion piece - you can get some links.

Or take jewellery. Some research articles on diamonds. Or something about mining of gold - that's nasty stuff I think, some unique info on enviro-friendly gold mining (if such stuff exists, I dunno). Call up some company doing enviro friendly gold mining and get some info. Then call the mint in your country and get a link to your research article. Heck, define an enviro rating system and rate every mining company in your country.

Sorry, all my link building techniques involve work. But the idea that you have to be big to get these links is false. Big companies may get those types of links without work - but you can get them if you do the groundwork.