alika - 11:59 am on Nov 14, 2009 (gmt 0)

Learn from my lesson: don't do it

We were #1 for a highly competitive keyword (508 million results). The #2 in the SERPs offered to pay us to put a link on our homepage to his site. He offered us an amount my husband couldn't refuse and we linked to his site for 3 months

Guess what? His site overtook us and became #1.

Bad thing for this competitor, though, his #1 spot did not last and he's nowhere to be found even in the first 50 pages for the keyword. Unfortunately for us, as well, we never regained our #1 spot and we're now in the #3-5 spot.

I've been hammering my husband on this issue, and he has learned his lesson. Don't do it