LostOne - 10:41 pm on Oct 11, 2009 (gmt 0)

I have a guy whom I've been in contact with over the years that's interested in a link exchange. It's is on target industry related, but I don't wanna give him any juicy text links. Otherwise he'd fly by me in the SERPS. We compete between #2 and #4 for four major phrase terms.

I'm after longer tail. He is too, but concentrates more on products than content pages. He sells product I do not.

Q- I'm willing to offer a site wide banner to his online store on each page in exchange for text links from about a dozen of his satellite sites. All but a few have some PR. All different and seperate IP's

ohh...rambling...

Would giving him a banner have any effect on the big SERP positions? I doubt he'd go for a no follow so it's gonna be free and clear. The site name has no major keyword phrases in it that we compete on.

Thanks in advance. MB?