Sim99 - 9:15 am on Oct 21, 2009 (gmt 0)

Hi,

I am new here, so forgive my ignorance!

I have a friend who currently creates tons of inbound links each week for his site.

They are all from non-related blogs, with one link to his blog site (even though he is doing it for his main site). In every blog, he uses exactly the same copy - word for word, with the same link, in the same place etc.

I've told him that I am pretty sure this strategy will fail in the mid to long term, if not sooner.

Shouldn't copy be unique? If so should it be unique to each blog post, or can you replicate a bit?

Shouldn't the links not come from related sites?

Isn't it better to link to his-site.com, rather than blog.his-site.com?

Any help is appreciated!