Fgump910 - 11:12 pm on Jun 29, 2009 (gmt 0)

I was curious to know if it is a worthwhile strategy to search for already existing instances of your brand term and ask webmasters to link to your site....even if you already rank #1 in SERPS for your brand.

My thinking is that you will be able to acquire these links much more easily, and that they might build up your websites ranking and trust, which could in turn help all other aspects of your site...perhaps even boost it's ranking for other keywords :)

While I would ideally like to get links with the competitive keywords I am after as an anchor text, I feel like this would be much easier to get a whole bunch of existing brand name ones. These links seem much more organic and easy to acquire.

Do you guys think it is worthwhile to acquire these links?