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martinibuster - 9:38 am on Apr 23, 2009 (gmt 0)
Don't believe everything you read. ;) There are many sites doing well with reciprocal links. Same rules about quality apply. >>> simple google is smart and if you do stuff like I scratch your back in return you scratch mine-such things will never get credit with google. Backscratching has nothing to do with how much PR Google flows to a site. >>>Also there is risk of getting penalized/banned if you do reciprocal links in the wrong way(linking to banned sites or to sites totally unrelated to yours). Outdated information. Google has come a long way. It's not a penalization or banning. Your site is simply not relevant anymore. >>>but reciprocal links have the risk since one has full control over who they link to. Your control over linking back has nothing to do with how well a link works. Zero.
>>>Reciprocal links are as good as dead for long time now.