fathom - 12:25 am on Jun 6, 2002 (gmt 0)

Hi rudy,

Page Rank is only a scale.

Another site wouldn't link to you unless there was value to that site's owner (generally this is offering the visitors of their site something more than what is currently offered - a link to you because you expand their content).

Google usings this philosophy to "attempt" placing web pages in order of importance for searcher's query, The more links going to you the more others believe you are of greater value to the searcher.

There are many other factors involved such that if you get too rapped up in the scale you will lose sight of why google using it.

A visitor comes to your site for what...? Look for other sites that have the same type of visitors as you have. Find something on their site that:

Complements your information and also look at where your information could add value for visitors going to the other site.

Ask the site owner if they would like to exchange links. Try doing this with web pages that have very specific topics (your link out) and look for the same thing from other sites.

The more sites you do this with the better.

Sites like www.dmoz.org do not require you to link back so if do don't need to, don't.

Always keep links on topic, don't ask for links that have nothing to do with your site's topics.

If you do this enough, google will take care of PR as while as your ranked position.

Rod