lorax - 4:33 am on May 5, 2002 (gmt 0)

I may be a small fry in a big sea but I tell all of my clients that it's much better for them to spend their money on traditional marketing methods than to get into the search engine game.

Sure it doesn't hurt to dabble in the SE keyword "price is right" game but it takes a webmaster to evaluate success or failure. Most of my clients can't or don't want to pay for a full-time webmaster. I warn them not to expect to be in the top 10 unless the have muchos $ to play the game. In re-reading this, it sounds like I could be playing at a casino in Los Vegas - hmm...

It is a crap shoot and when my clients have limited funds to spend I feel obligated to help them spend wisely. I can't, in good conscience, advise them to spend $$$ on keywords or advertisements on search engines when my gut instinct is telling me they'll do much better by placing an ad in a trade mag or similar targeted advertisement.

But in the back of my mind I know I'm still learning so a nagging doubt lingers.