pageoneresults - 7:42 pm on Jun 25, 2008 (gmt 0)

or should I do things the easy way and just pay for advertising on the site?

Can you do advertising at the local level? Can you get more local eyes on that ecommerce site which in turn will expand from there? Is it a viable alternative to the link hunting strategy? How much would it cost to do a local advertising blitz and get the locals over to the site? That is, if it is an established local business. But still, I think an ecommerce site might do well to focus its efforts at micro levels instead of going after the entire pie. Local traffic can generate quite a few links in return and you don't have to beg for the damn things, they come naturally! :)