LifeinAsia - 4:15 pm on Jun 25, 2008 (gmt 0)

This stems from questions I posed in this thread [webmasterworld.com].

I think too many people start a link building project (or ANY project, for that matter) without figuring out exactly what they want to accomplish. "More links" is too vague of a goal. Besides being unquantifiable, one link is not always just as good as another. So figuring out what yuour goal is should be the first step in setting up your campaign. Once you have your goal, then tailor your method(s) towards that goal.

As I posed before:

Do you just want links to your site? Or do you just want PR juice? Or do you want links that provide you with quality visitors? Different goals may require different methods.

Are there any other goals you might want to accomplish from your link building campaign?