Lexur - 6:07 am on Jun 28, 2008 (gmt 0)

...a 2 way link can often generate FAR more traffic - and awareness of your site. I'm having trouble believing that. How can that be?

Maybe he thinks about real and visible link exchanges between sites in the same topic or with the same demographics.

By the way, regarding the topic of this thread, a industry doesn't belive just in nothing; the people doing it well in this industry believe in something.
If you believe in another way to do it, go ahead. Once your results become better, your industry would believe what you want. It's not faith, it's just results.