frances - 11:58 pm on Apr 7, 2008 (gmt 0)

The FUD around reciprocal linking isnt just from search engines. Some "top" seo bloggers tell the same story.

I fell for it until I saw competitors steam up the serps on the back of link page links (not always reciprocal though).

You just have to be intelligent and very careful and slow about how you do it.