buckworks - 7:41 pm on Mar 5, 2008 (gmt 0)

Search engines need to decide two main things when they look at a web page:

- What is this page about?
- Is it a good page?

Links that are obviously relevant will create the answer you want for both questions.

It's not necessary for every link to be 100% on topic, but the better your proportion of relevant links, the clearer message you'll be sending to the search engines.

It's worth doing stuff sometimes just because it's right - and then waiting for Google to catch up.

Amen.