Mikkel_Svendsen - 11:22 am on Apr 5, 2002 (gmt 0)

I actually quite often run into clients that tell me that they only want traffic to the front page and don't want any kind of deep-linking. However, they still want to turn up for the often thousands of relevant keywords that apply to the business or products they do.

It is less that a week ago I had the last consulting session with such a client.

Like in so many other cases when clients have unrealistic expectations to what they can do on the Internet I have to tell them how it works: If they do not want to become a part of the Internet and play the games by the unwritten rules that are evolving they will not get the full benefit of being here.

It is not just a matter of deep-linking. It’s a matter of using the Internet at what it is best at – using this new media on it’s own terms. Internet is not like any other media ever used before but still most companies treat it like a “online brochure” or a “interactive TV”. They still have a lot to learn.

Hyper linking is a very essential part of the Internet. Except for the rare cases mentioned by others here trying to block deep-linking or even having a strategy against it is outright stupid.