stever - 5:58 am on May 24, 2002 (gmt 0)

So, the question is – how can we improve on our traffic from our reciprocal links?

Great question, paynt, and tedster's reply touches on something I'd been thinking about.

If we're talking about "proper" links (rather than PR links) then how many people just ask for a link back to their home page? Why?

Say you get an offer of a link from a high traffic Widgets for Wombats directory. Why not create an entry page (or section) just for those people coming from the directory?

For example, links to branch offices in Australia, problems with widgets in hot and dusty conditions, a gallery of your widgets in use on Bondi Beach.

A well-designed entry page will be more appealing and sticky to those visitors than your generic home page. And, as a bonus, if the link is from a high PR page you can direct the internal linking the way that you want to and from that entry page.