Marcia - 10:17 am on Mar 13, 2002 (gmt 0)

wasmith, I'm not afraid to say it:

"I am not going to link to a site which will get me a penalty."

For the average site there's too much of a price to pay, and there's a responsibility for client sites. They can pick their links, but I'll check them first, and have sent specifics on what *not* to choose, as well as some guidelines on what to look for.

It's a tough one, because links add value and send traffic in addition to aiding rankings. But the potential for getting traffic from certain sites is far outweighed by the risk.