Woz - 12:48 pm on Mar 12, 2002 (gmt 0)

I agree Liane,

I believe in linking to a site because of what it is, not what that link can or cannot do for/to you.

I don't ask for a link back. If they decide to give me one, that's fine. If they decide not to give me one, that's fine. I neither reward nor penalise them eitherway as their decision is their right.

Moreover, I believe it is necessary to have a fair percentage of oneway links just to even the playing field somewhat. I believe in the prinicipal of "Pass it on". If someone does you a good deed (a link) it is not necessary to pass it back to them, rather it can be more benificial to "Pass" that good deed (another link) on to someone else.

Some may label these as altruistic attitudes, but that is what I believe and that is what I do.

It's nice to get good PR, and the best way to get it is to not focus on linking, rather focus on content. Sure, I keep and eye on links and suggest my sites to prospective linkers, but that is a very small part of building a site. Remember Brett's A-Z of Building a Successful Site? [webmasterworld.com] Content, Content, Content.

<pause>

Herin endeth the Lesson.

Onya
Woz