Liane - 11:42 am on Mar 12, 2002 (gmt 0)

IMHO to link or not to link should never have anything to do with what may or may not take place within a search engine. I started out thinking that incoming links were the life blood of the internet. I no longer worry about it.

I am more and more convinced that my customers are much more important than search engine PR. As such, I have chosen to concentrate on outgoing links to well structured, easily navigable and informative sites which are helpful to my customers. Nothing else concerns me. If a webmaster chooses to link to my site ... fine. If not ... that's fine too. As long as that site contains important information for my customer, then I will link to it.

I believe: If you build it ... they will come! ... so far, its working for me!