Matt_Probert - 5:08 pm on Sep 19, 2007 (gmt 0)

Its the same old story that accompanies all SEO. We link to sites because the link may benefit our readers. That is the only reason. With so many sites linking to so many other unrelated sites the benefit to the user is minimal, its just a game of SEO forgetting that readers are the target, and while SEO tricks and manipulation may encourage larger quantities of initial visits, they wont attract back quality users.

Matt