Jill - 5:49 pm on Feb 7, 2002 (gmt 0)

I'm sorry if this is old stuff to most of you, but I am sort of stumped right now. I was under the impression that reciprocal links were a good idea. Now after reading some posts throughout the forum it appears I may be wrong. I know that linking to a high PR site or better yet them linking to you is a good idea.

What is the most effective way of adding links to your site without just having a links page? Also, if you have a site that is currently ranking with high PR would it be a good idea to link it to related topic sites that you own as well, and if so, how?