tilt - 6:09 pm on Feb 7, 2002 (gmt 0)

Village -
Don't worry too much about being a novice on technical issues. You are an expert in your domain and that's what your website is about. Therefor, focus on content, not technical tricks.

Don't worry too much, initially, about getting 100's of cheap incoming links. Instead, try to get some quality *outgoing* links. I think you mentioned candy in your post. If your site is about candy, then write some content about sugar, or nuts, or something that is peripherally related. Then search the web until you find a really interesting site about sugar or nuts. Then link to that site. Ideally, your outgoing link should be an integral part of some interesting content on your site, not just part of a huge list of links. Eventually, quality outgoing links will bring traffic to your site.