sugarrae - 2:09 am on Jul 7, 2006 (gmt 0)

IMHO, Link building (like link baiting) is a method of link development which is a method of traffic development (either directly through the links or through increased SE rankings) which is a component of your overall marketing plan, along with media exposure, ad campaigns and whatever else you can think of.

>>>What what be a better phrase than "Link Building" to encourage us to act ethically and also to present our skills (or non-skills) to the outside world

For me, my ethics are to the client (or myself as the case may be), not any other entity. As far as a better phrase - I'm a search engine marketer and link development (via link building, link baiting, whatever) is *one* of my tools to get the desired results. I don't think there is anything wrong with the phrase link development. I think the problem lies more with people not connecting it to being one component to a successful marketing plan and that the phrase is not = to reciprocal link campaigns. My two cents...