imnintj - 7:33 pm on Jul 6, 2006 (gmt 0)

You're right on with "link building". The term should be canned. Fortunately, the term seems to be naturally disappearing from the lexicon, albeit slowly.

But I think "reputation development" is perhaps a bit too broad. What we're really talking about here is really "link reputation development".

I think we need to distinguish what type of reputation we're talking about. The term "reputation" alone will include not only the number, quality, text, themes, etc., etc. of the links pointing to your site/pages (link reputation), but also what the writers are saying (e.g. their opinions) about the page/site (social reputation).

So, I cast my vote for "link reputation development".