No, no, no, no, no.....you’re playing right into their hands.
Q: Do people buy links to increase their search engine rankings?
Q: Do people buy links for the traffic alone regardless of the search engine impact?
Q: Is Google highly effective at detecting the difference algorithmically?
Q: If Google begins to penalize sites for buying links, can me competitors harm me?
Q: Does Google know this?
A: Yes. They're not stupid.
Q: Will it happen?
A: Doubtful. The link just won't count.
Q: Is there anything wrong with purchasing links?
My opinion is that everyone should continue optimizing and marketing your sites like you've been doing. Don't change your strategies or start canceling accounts. We have something like this every so often.