kestrel909 - 11:06 am on Apr 6, 2007 (gmt 0)

I agree with CainIV that, as a baseline, the linking page must at least be classed as relevant for it to count (assuming it is a trustworthy worthy site & SE friendly link).

Above that we have an infinite scale through on-topic all the way up to authority. Targeted traffic increases value further. That's what we're all after at the end of the day.

I also agree that PR should not be used as a metric. A PR1 page can still be classed as relevant and therefore meet the baseline. And if the linking page has been created specifically for the link then it will obviously have PR0.

If I were outsourcing link building i'd want to know a)how does the company identify relevancy, on-topic, authority and hub b) how do they identify trust.

I would then ask to see examples of the kind of links they propose to build for me. If they're not prepared to do that then steer well clear...

SE's used to give weight to unrelevant links (link farms etc) then they raised the bar. Currently the baseline is set at 'relevant'. Maybe they will raise the bar again. If so how high? On-topic? Authority?

K