celgins - 5:32 pm on Apr 2, 2007 (gmt 0)

Short term gains may be there for the taking, but long term we need to stop chasing algorithms and get on with developing great user content and websites that make other sites WANT to link to us.

Good call, Rookie.

In my experience, the only way to truly move up in the SERPS is to increase IBL's by building the best site you can. You do that by adding quality content, marketing, and increasing organic traffic.

Everything else (IBL's, revenue, popularity, authority, etc.) will come... as long as you keep up the quality.

Unfortunately for those who are impatient, all of the above takes time. Trying to buy your way onto page 1 of the SERPS will often cause problems.