paulanthony - 4:47 pm on May 13, 2006 (gmt 0)

Hi - I currently have the situation where three companies in our industry including ourselves have "joined forces" to cross promote each others products. We are working extremely closely together to gain a foothold in the industry. As a result we have agreed to exchange website links - Each of us point our websites to each others websites. Is this what you guys are regarding as 3 way linking? And should I be discouraging this - it has been proposed from a business point of view - but why is this regarded as black hat SEO?

JUST to be clear here is what is proposed for link

A links to BC
B links to AC
C links to AB