LisaWeber - 9:43 pm on Apr 27, 2006 (gmt 0)
Very sound advice. I think that those of us who have been around for a while and have websites that link freely and hence are seen as authority sites 'get' this concept more readily than people who started building during the heyday of PR. These people seem to hoard PR and discourage the visitor from ever leaving their site. My opinion.