marketingmagic - 5:30 pm on Dec 22, 2006 (gmt 0)

Paid links work, but the obvious downside is cost. Depending on the category you are involved in paid links can be cost prohibitive.

I'd rather spend that money on reinvesting in our site. So that's what we're doing and have been for about 6 months now. We're creating tons of unique content that people actually want to read because it's well written and compelling.

In addition to content we're investing in unique features for our site that set us apart from other sites.

Bottom line is paid links is not a long term solution.

With all the money you'll be spending on links we'll be spending on a killer site, which, ultimately will lead to ranking and attention from other media sources. And guess what else? Links. Free links. :-)

That's my 2 cents.