rekitty - 7:58 am on Dec 19, 2006 (gmt 0)

arieng, don't add no follow to the links. They make too much sense for the user and for both businesses involved.

The only real concern is someday the links might not pass search juice to you. Do you care? Not if they are bringing traffic and conversions.

Hypothetical: what if your business purchased the content site? Would that be OK in almighty Google's eyes, or would it be wrong to buy a whole site for links?

The fact that you question a business relationship that makes so much sense for all parties involved shows how Google's fear tactics are anti-competitive toward online advertising mediums other than Adwords.

Google would be happy if the publisher had AdSense on the site and you bought those ads to bring the visitors to your site, but it's not OK with google if you go straight to the publisher and purchase ads. That's wrong. It's also likely grounds for an anti-trust investigation.