Crush - 9:50 am on Feb 21, 2006 (gmt 0)

So we have done an experiment that I would like to share with you all.

We did recips for years and now our sites have been declining in the serps slightly. Still page one but not position 1 anymore. We bought a load of links from many different sites totally unrelated and saw our rankings shoot up in 10 days and still going. This happened on multiple sites, so it is not a one off fluke.

The conclusive evidence is that related links is not true. Recips are OK, it is more about the structure of the page. i.e lots of links going out with one link coming in to that page looks like a links page, so Google will devalue it.

So you got it? Get rid of your links pages and start getting links on pages with only a few links on them. A link from a directory unless dmoz or yahoo or something is just as worthless.