DomainDrivers - 9:30 pm on Aug 22, 2006 (gmt 0)

>>>Fair enough, but are you going to put up a client site for us no verify your argument?

Nope. Sorry. I won't expose my clients that way.

I do provide proof to serious parties that are interested in seeing it. It is usually by phone, and takes a good hour or so of the reviewing the search results for a lot of very different sites. I've done it hundreds of times. But it's not for publication.

So, there you go. It's a face value thing. Just like almost everyone else in this business.

I have never seen any proof from anyone that reciprocation is nullified, discounted, penalized, or any other thing that the big name SEO gurus claim constantly. Yet nobody seems to question any of that. They take it at face value and eat it up like puddin' pie, just becasue it comes from a prolific, well-known individual who likely has no real facts to back it up.

As I say all the time, people need to read what is said, and compare that to real search results. Pick your own keywords, and do an in-depth analysis of the reciprocation status and other linking for the ranking sites. That way, it's not cherry-picked results.

But since I have actually done that hundreds of times, I have no doubt at all how it will play out. The anti-reciprocation myths head south, all the time.

Frankly, I would really like to see someone independent do this in a proper way. I have no fear about the outcome.