Webwork - 7:09 pm on Aug 22, 2006 (gmt 0) All together now . .
DETAILED DESCRIPTION OF THE INVENTION
The autorotation feature has been found helpful in displaying links at different locations in a listing so that the links may vary in exposure. Specifically if a person generally views a few links in a particular category, then it is unlikely that this particular person may ever view links at the end of a category. However, if the links are autorotated, links, which may have previously been at the end of a list, may be moved to where some may be present near the beginning, depending upon the particular formula utilized. Furthermore, after several successive autorotations, it is more likely that some of the links which began closer to the bottom of a particular listing will move closer towards the top of a particular listing.
Randomization of lists? Patentable? You mean, shifting around the list of advertisers so that sometimes "A" is on top and sometimes "Z" is on top is not only patentable but is now patented?
All together now . .
Please be advised that I have in the past and will in the future randomize lists, be that manually or programatically, and those lists on various websites may include lists of names or lists links or lists of dates, places, locations, . . whatever. I suspect this business of randomizing lists in all manner of media - hardly an original or inventive idea, whether done manually or with the aid of a random number generator or otherwise - has been around since they started distributing The Daily Phoenician Advertiser on papyrus. "Hey! No more ads for me until you fix this. I pay the same amount as Ezekial but his ads for oxen teathers keeps showing up on top of my ad!"
I don't mean to be provacative but sometimes too much of a good thing can be bad. Sometimes going for the whole enchilada - in this case "patent everything" - ends up showing the flaw in the process.
Please don't come knocking on my door to claim rights to the randomization - programatically or otherwise - of lists. It likely would be wise not to come knocking on anyone's door to enforce that part of the patent. The whole patent might begin to collapse, as I can imagine search engine IP lawyers might have something to say about bots and link checking.
None of this is to say that it's not a good product. I don't really know as I have no experience with it or any other like product. Sounds like a good system. Just a boneheaded patent, at least in part.
I'm sure any effort to enforce parts of the patent will be warmly received in the webmaster community, don't you think? Shakes head no whilst grimacing at the thought.
[edited by: Webwork at 7:23 pm (utc) on Aug. 22, 2006]