CainIV - 8:26 pm on Feb 17, 2006 (gmt 0)

Well said neuron. The allinanchor unfortunately still does rule.

Heres what I also notice.

Many people talk about 'unique content', 'unique selling propositions' in a high competition market.

However there are some things that are being overlooked here:

People don't always want unique ideas, and I can tell you this first hand. If they did, why would Mcburgersandfries remain number one? It's not exactly like they have revolutionarized the fast food industry. They stay on top via marketing and sheer numbers, very similar to the allinanchor.

Many people on the net are searching for the same information, the same products. This is part of the human condition - simplicity - what works. I know this by being in the music industry as well. If unique ideas ruled then Popular music, in it's entirety, would cease to exist in it's current form.
Why would someone buy a new twist on a product if the old product worked fine?